Auren Hoffman (Ep.21): Question your default options

Auren Hoffman is a serial entrepreneur and investor in over 75 tech companies. He’s the CEO and Chief Historian of SafeGraph and co-founder and former CEO of LiveRamp. This is a conversation about thinking, reasoning, and cultivating self-awareness. We discuss: default options (such as going to college or buying a house) and the need to reaffirm these on a regular basis; combatting status-seeking behavior; the challenging skill of holding two opposing views at once; how being “cool” or a social outcast impacts entrepreneurship; and why when it comes to work-life balance, Auren thinks we should recruit “proud members of the anti-balance society.”

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